STRIPE recently finished work on two films for the Norwegian candy manufacturer Brynild and their product Supermix. This was done i collaboration with the Oslo based agency Bare Reklame.
The work started out with a long development process around story and character development. This resulted in the idea of a parody on the X-factor /Idol reality TV show genera. The character would perform a song in a “Sour” way (SUR) and a Original way witch would relate to the Supermix candy products.
We didn’t have a brief from the client on the Character design, so we pretty much started out with a clean slate. We considered and tried out most kinds of characters in the process. Everything from humans and superheroes to animals and aliens. Finally we ended up on a design that for us was pretty undefined. The idea was to not relate the “being” to any specific known form, but to get an original character that people related to the product.
Photoshop sketch
Photoshop sketch
Final Character
Supermix Character Original
Final Video – Supermix SUR
Stripe Supermix SUR from Martin Klint on Vimeo.
Final Video – Supermix ORIGINAL
Stripe Supermix Original from Martin Klint on Vimeo.
Thank you to everyone involved in this project!
We hope you like the result!
People involved:
STRIPE
AD: Geirr Johnsen
3D Supervisor: Martin Klint
Charakter design: Martin Klint / Geirr Johnsen
Modelling, Shading: Mehmet Özdemir, Nils Arne Brekke
Render og Comp: Nils Arne Brekke
Animation og Rigging: Martin Klint
Bare Reklame
Terje Hammer
Postmenn
Håkon Haavik
Andrew Higton
Voice
Anders Bye
Håkon Haavik
/Stripe
